SCROLL
Driving Scalable Digital Growth Through Paid Media, Data & Leadership
Enterprise-Level Strategy for
High-Growth Brands
With over a decade of experience in performance and growth marketing, I lead full-funnel digital strategies that accelerate customer acquisition, retention, and revenue growth. My experience spans top-tier brands in entertainment, enterprise tech, sports and streaming, including work with Disney+, ESPN+, and F1 partnerships at Oracle.
From in-housing paid media operations to optimizing campaigns for maximum LTV, I bring the leadership, analytics, and systems thinking that scale results—across industries like streaming, SaaS, enterprise tech, and beyond.
Expertise
12+
of digital marketing strategy
and execution
years
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Cross-channel leadership across Paid Search, Paid Social, and Programmatic
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Deep experience on both agency and in-house teams
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Skilled in marketing funnel design, attribution modeling, and performance optimization
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Strong in data analysis, audience segmentation, and trend forecasting
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Proven success in team management and high-stakes media investment
Leadership
17+
managed across global time zones
and teams
direct reports
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Interim Global Director of Social for Oracle
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Founded and led internal Social Club / Center of Excellence
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Oversaw activation, planning, and strategic operations for multi-market campaigns
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Active mentor to junior and mid-level marketers
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Trusted liaison for C-level client relationship management
Innovations
300+
through marketing ops and process redesign
hours saved
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Built and scaled the first in-house media agency at a Fortune 500 company
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Catalyst for change leader—bridging internal silos and streamlining execution
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Designed and deployed enterprise A/B testing strategy
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Authored internal best practices playbooks for cross-channel media
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Created a programmatic funnel model to drive lead progression and capture
Impact
$500M+
managed across Disney, Oracle, and IBM
media budgets
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Led campaign strategies that grew client media commitment by 250% YoY
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Exceeded KPIs for web engagement, CAC reduction, and pipeline velocity
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Increased subscriber LTV and retention through funnel optimization​
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Reduced CPA by 22% through strategic bid and channel optimizations
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Aligned paid media with executive revenue targets across business units
Awards
5+
honoring leadership, innovation,
and impact
Recognition Awards
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IBM Growth & Transformation Innovation Award recipient
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Transformation Leadership Award for launching in-house media agency
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Named “Catalyst for Change” for process innovation and scaling ops
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Recognized for mentorship and team development excellence
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Featured speaker in executive showcases for media strategy innovation
Trusted by Industry Leaders in Sports, Tech, and Media:
